CompanyAt Emakina, we build digital experiences that deliver business performance.
We cover business issues such as Unified Commerce (e-com, omnichannel, retail clienteling app, digital in-store) & Customer Intelligence (data analysis, CRM, loyalty, automation marketing) thanks to our 1000+ experts (business consulting, product and service design, development and growth).
Emakina is a leading independent European digital agency based in 12 countries.
84 Boulevard Sébastopol
Paris, Paris 75003
Stockholm, 116 20
13, rue Le-Royer - Les Acacias
Geneva, Genf CH-1227
Zafer Serbest Bölge Mah. Nilüfer Sokak No: 31/14-15
Office #909, 9th floor, DSC Tower Building Studio City
United Arab Emirates
Emakina is ahead of the game in connected commerce. It was active from the start in the first European e-commerce and omni-channel markets of France, the Netherlands, Austria, Germany and Sweden. Over the years, Emakina has helped its clients with each new form of connected commerce. We advise our customers on how to understand, design and deploy an integrated approach for multiple devices. The more the market adopts connected commerce, the greater the challenges - not only on the technical side but above all in terms of consumer and buyer experience. Emakina aims to combine technical knowledge (PIM, online catalogue management, loyalty systems, OMS, payment systems and ERP) with real expertise in the very different sectors and trades. You need both to choose the right technical tools and create desirable user experiences that lead to business success. For Emakina/Commerce, it's about more than filtering traffic and maximizing conversion rates in a funnel. The challenge is in creating a sustainable business that users can buy into, and do.
Marketplaces have become increasingly predominant in today's user journey when it comes to online shopping experiences. Amazon, eBay, AliBaba and others have grown from shopping alternatives to the first choice for consumers (B2C) and businesses (B2B) in the last few years. Brands that remain passive towards this trend face the risk of seeing marketplaces actively eat away their market shares. It is in a brand's own interest to manage their presence on these unescapable platforms. That's why we offer our clients services to help them make the best of the many opportunities that marketplaces offer. Emakina/Marketplace analyses your brands' presence on marketplaces and delivers strategic recommendations and guidelines. Once implemented, we work in consecutive 2-week optimisation and feedback cycles. This allows us to constantly adapt to the market while keeping our clients informed and involved. Emakina/Marketplaces can help your brand to keep the upper hand in the fiercely-competitive ecosystem of marketplaces, through activities such as paid and organic marketplace-specific traffic management, channel content optimisation, as well as glocalisation, translation and adaptation of content, promotions and catalogues.
Emakina's Insights & Consulting team studies new types of behaviour and how companies should respond to them. It develops the multidisciplinary expertise required to understand modern consumers, who we believe are the chief decision-makers in the digital economy. Specialists in cognitive psychology and neuroscience work with experts in digital marketing, business, and communications to understand the subtle dynamics involved in their choices. The group conducts market research to understand target audiences and their experiences, and transforms the results into strategic advice to keep improving your customer journey at all points of contact. Because this team is integrated with the rest of Emakina, and talking to our other groups on a daily basis, Emakina/Insights & Consulting experts really can provide advice that leads to action. They inject their customer-centric understanding into all of the agency's projects, working with our UX/UI designers, developers, application ergonomics specialists, project managers and a host of other Emakina experts. The lessons of this research and analysis can be interpreted into forward-looking strategy to help our customers grow sustainably and profitably, via Emakina Consulting teams.
We offer our clients support for all stages of the customer journey: identification, acquisition, customer loyalty and relationship management through multi-channel platforms using all relevant contact points. From briefing to delivery, our clients can rely on the dynamism, creativity and technical skills of our talents gathered in a flexible and efficient team at competitive rates. We are able to mobilize 200 people under one roof, through a clever mix of experienced old wolves and raw young talent who deliver all types of communication solutions: from holistic strategy to a CRM platform, from audiovisual production to social media management, from ATL campaigns to digital activation, from a POS device (traditional or digital) to the creation and positioning of a new brand... We even have our own recording studio, live musicians and a studio equipped with a green screen.
Emakina/Influx is Emakina's team specialising in high-emotional impact content conceived by creators and broadcast to their communities as infotainment. Emakina has been guiding brands through their digital transformation for the last 20 years. This laid the groundwork for us to collaborate with influencers and put our passion and knowledge of audiences and content creation at the service of your brand's goals. We care about your business goals. Whatever they are, we'll tell you honestly whether we can help you achieve them or not. From selecting the best content creators to producing our own original content and following up, as well as analysing the performances of our work, you can count on our full-service commitment.
Emakina started off building websites. These were the first building blocks for content sharing on the internet, and are now crucial for businesses to operate and develop. As pioneers in this discipline, we have worked through every stage of its development right up to the point when web content management systems (CMS) and platforms integrating CMS became standard. Throughout, Emakina has led the pack in site building practices and tools. Today, user experience is the starting point for our designs. We look at how and where a website is used, and whether it needs special features and more (or less) sophisticated digital marketing functions.
Since 2001, Emakina has constantly been developing all kinds of applications with the web browser as user interface. From 2008 onwards, we have created native applications for smartphones, tablets, screens, tactile tables, game consoles, virtual and augmented reality headsets, interactive installations and connected objects. Our experienced and multidisciplinary team of people operates at the forefront technological changes. They master the latest software engineering evolutions in operating systems, API, frameworks and software. They are also at home using the most recent hardware, from customised interactive installations Emakina/Applications' accomplishments include specific features on e-commerce sites, an immersive virtual wingsuit reality simulation, virtual reality games, and a virtual telescope to tell the story of a leading Swiss watchmaker in an exciting 3D animation and integrating store logistics with online commercial services.
“Motion” is Emakina's one-stop audio-visual shop. Our teams are experienced in all video formats (traditional films, vertical for smartphones, storytelling, 2D and 3D animations, virtual reality, augmented reality and 360 ° films, to name a few). Motion has its own integrated studio for photo shoots, video, sound, animation and special effects. Teams of producers, editors, motion designers, 3D specialists, sound engineers and composers work to translate brand experiences into all current and future formats. We help with the strategic and creative analysis of your needs: audio-visual style and storytelling, format, technique and tone of voice, for instance. Then our teams come together to design and produce the best content for you. Motion works closely with other Emakina teams specializing in strategy, creativity, web, applications, social, media and ROI, and also with external experts who have the right specialisms and experience.
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